How to Write a Craft Business Plan Step by Step in 2024

In the ever-evolving world of craft businesses, staying ahead of the curve is crucial for success. In today’s fast paced business world, it’s more important than ever to have a solid foundation for your craft business if you want it to be a success. A well-crafted business plan can be a helpful asset in unlocking your business’s full potential, allowing you to set realistic goals, attract investors if you plan to go that route, and guide your decision-making process. Ready to get started? Let’s dive into “How to Write Business Plan Step by Step” as a guide to crafting a winning business plan for your craft business.

Key Takeaways

  • Craft business plans provide a roadmap for success, offering components such as executive summaries and financial projections.

  • Creating an effective plan with achievable objectives can help attract investors and lenders while guiding successful decision-making.

  • Essential documents should be included to demonstrate compliance and professionalism in order to gain investor confidence.

The Importance of a Business Plan for Your Craft Business

A woman working on her craft business plan and financial projections.

Whether you’re starting a new craft business or looking to grow your existing one, a comprehensive business plan serves as a fundamental basis for success. With a well-structured plan in place, you can refine your product offerings, pinpoint your target market, and devise a sales strategy that sets you apart from competitors.

There are two primary categories of business plans: traditional and lean startup. Both types of plans share the same objective of providing a roadmap for your craft business, but they differ in their format and level of detail. A traditional business plan, for example, includes components such as a business plan template with:

  • An executive summary

  • Evaluation of concept feasibility

  • Analysis of the target market

  • An overview of the competitive environment

Benefits for Growth

Growth in your handmade business hinges on a well-crafted business plan. Mitigating risks and streamlining operations is possible through setting achievable objectives and pinpointing opportunities. A solid business plan also boosts your prospects of obtaining a business loan, which can fund and facilitate the expansion of your craft business.

Including a competitive overview in your business plan can help differentiate your products and services from competitors, leading to increased sales and customer loyalty.

Attracting Investors and Lenders

A comprehensive business plan can effectively demonstrate the potential and financial viability of your craft business idea, helping you secure funding and partnerships. When developing your business plan, it’s important to consider key partnerships, such as suppliers, manufacturers, and subcontractors. To ensure success, it’s crucial to write a business plan that covers all aspects of your venture.

Additionally, you may need to provide supporting financial documents, such as credit history and loan repayment plans, to secure a business loan.

Guiding Your Business Decisions

A well-developed business plan serves as a roadmap for your craft business, enabling you to make informed decisions and remain focused on your objectives. By outlining your business operations plan, you can identify potential bottlenecks in your production process and address them proactively.

Additionally, regularly reviewing your mission statement ensures your hard work remains aligned with your original goals.

Crafting an Executive Summary for Your Craft Business Plan

A crafter thinking about writing an executive summary for his craft business plan

The first thing potential investors and lenders will read in your business plan is the executive summary. This concise overview is designed to capture their attention, highlighting the key points of your craft business and persuading them to explore further.

Creating a lasting impression is vital, and this can be achieved with a well-written executive summary that displays your business’s potential.

Key Points to Include

A comprehensive executive summary should include:

  • An overview of your business’s mission

  • Description of your products or services

  • Identification of your target market

  • Financial projections

It’s essential to focus on the most important aspects of your craft business and emphasize the unique selling points that set you apart from competitors.

Here’s an example Executive Summary from a sample business plan from the Small Business Administration. This one is for a wooden toy company:


Wooden Grain Toys manufactures high-quality toys for children aged 3-10. All toys are made from solid hardwoods including maple, beech, birch, cherry, and oak. The toys are built to be long lasting with sufficient moving parts to engage each child’s interest, but not limit his or her imagination. 


The target audience for Wooden Grain Toys is adults, specifically parents and grandparents who wish to give their children or grandchildren the opportunity to play with a toy that is not only durable and aesthetically pleasing, but also foster the child’s creativity.

Future of the Company

Although the toy manufacturing business is highly competitive, we believe that there is a place for high-quality, attractive, durable, and affordable toys. Our goal is to build and market toys that will entertain children and stand the test of time.

Addressing key questions and concerns in your executive summary transforms it into a powerful introduction to your craft business plan.

Writing Tips

When crafting your executive summary, keep it brief and engaging. Focus on the most important aspects of your craft business and use clear, concise language.

Begin by outlining the problem or need your business addresses and then detail the suggested resolution or project aims. Be succinct and ensure your summary is easy to skim, capturing the attention of potential investors and lenders right from the start.

Developing a Company Description

Two women business owners thinking about writing their company description with mission statement and core elements

The company description section of your craft business plan provides context for your business. It outlines your business’s values, goals, and unique selling points, giving potential investors and lenders a clear understanding of your craft business’s potential.

Here’s an example of a Company Description from the same wooden toy business plan template:

Mission Statement

To build and sell high-quality toys that will be cherished and handed down from generation to generation.

Principal Members

Andrew Robertson — owner, designer and primary builder
Jane Robertson — business manager/bookkeeper
Bill Williams and Houlin Lee — builders, assemblers, and painters
Mickey Soukarin — web master and handles shipping for web, mail, and special orders

Legal Structure

Wooden Grain Toys is a sole proprietorship.

A well-crafted company description can help you stand out from competitors and showcase the passion and dedication that drives your business.

Core Elements

Ensure your company description includes vital information like your mission and vision statement, basic company details, and the history of your company. Additionally, provide a detailed product or service description and a description of your target market.

Demonstrating your business’s potential and establishing a solid foundation for growth is possible when you outline these core elements.

SMART Goal Setting

Setting specific, measurable, achievable, relevant, and time-bound (SMART) goals for your craft business is crucial for success. By incorporating SMART goals into your company description, you can demonstrate your commitment to growth and your ability to make informed decisions. These goals also serve as an essential tool for tracking progress and making necessary adjustments as your craft business evolves.

Conducting Market Research and Analysis

A market research and analysis with target market identified for a metalsmith business

Market research is a crucial part of your craft business plan. It helps you understand your target market, identify opportunities, and analyze competitors, providing valuable insights that can inform your business strategies. By conducting a thorough market analysis, you can ensure the success of your market research and make informed decisions for your business.

Here’s an example of a Market Research section, from the same wooden toy business plan:


Built-Rite Toys will be a part of the toy manufacturing industry. Currently, wooden toys are considered a niche market, comprised of different sized companies. The largest companies, such as Plastique Toys and Metal Happy Toys, have large inventories of products that are offered internationally. The smallest companies sell locally either in shops, at craft fairs, or online.
This industry is currently suffering from the economic recession as consumers are spending less on non-essentials. However, industry revenues increased by $1.2 million in the 2nd quarter of 2012. This means there is a potential for growth as the economy recovers.

Detailed Description of Customers

The two groups that the company plans to market to are parents (age 18-30) of young children and grandparents (age 60-75) of young children with an income range of $35,000 – $80,000 a year. Our target customers are interested in giving durable, well-made toys to their children and grandchildren to help foster creativity. They value quality and they research the products they buy. Our target customers are willing to spend more money on products that are of higher quality and last longer.

Company Advantages

Wooden Grain Toys has the following advantages compared to competitors:

·        Basic, practical designs.
·        Safe, non-toxic paints, parts, and accessories.
·        Easy-to-assemble parts.
·        All components are manufactured in America and made with grade-A wood, high quality steel, and rubber.
·        Quick, 48-hour delivery since our goal is to keep at least 50 units of each toy in stock.
·        High-quality, interactive website.
·        Face-to-face interaction with customers at craft shows over a three state area.


Wooden Grain Toys must meet all federal and state regulations concerning toy manufacturing. Specifically, Code of Federal Regulations in Title 42, Parts 1234 and 9876.50, 51, 52 and 89 C.F.R. 5555.18(a)(9); Consumer Product Safety Improvement Act of 2008; Lead-Free Toys Act; and Title 99.9 of the Code of Oregon.

Thorough market research allows you to tailor your products and marketing efforts to meet your target audience’s needs better and differentiate you from competitors.

Identifying Your Target Market

To effectively cater to your target audience, it’s essential to outline your ideal customer’s demographic characteristics and preferences. By understanding your target market, you can tailor your marketing efforts and product offerings to meet their needs and desires. This, in turn, increases the likelihood of attracting and retaining loyal customers who will contribute to your craft business’s success.

Analyzing Competitors

An image showing a comparison chart of how to write business plan step by step with our competitors' strategies in the Analyzing Competitors section.

Assessing your competitors’ strengths and weaknesses is vital for identifying opportunities for your craft business to stand out. By conducting a thorough competitor analysis, you can uncover areas where your business can excel and differentiate itself. This information allows you to make informed decisions and develop strategies that capitalize on your unique strengths and the gaps in your competitors’ offerings.

Describing Products or Services

A craft business owner thinking about writing a product or service description with benefits highlighted

In your craft business plan, it’s essential to provide a clear and concise description of your products or services. This description should not only highlight the features and benefits of your offerings but also provide information on the production process and product life cycle. By including these details, you can demonstrate your expertise and commitment to quality, attracting potential investors and customers.

Highlighting Benefits

When describing your products or services, focus on the unique selling points and advantages they offer over competitors. Emphasize how your offerings address customer needs and solve problems, setting your craft business apart from the competition.

By showcasing the benefits and value of your products or services, you can attract potential customers and encourage them to choose your business over others, giving you a competitive advantage.

Production Process and Life Cycle

Detail the steps involved in creating your craft products, from sourcing materials to final production and delivery. This information helps potential investors and customers understand the craftsmanship and care that goes into your products, setting your craft business apart from mass-produced alternatives. Additionally, outlining the production process and life cycle demonstrates your commitment to sustainability and resource management, which can appeal to environmentally-conscious customers.

Creating a Marketing and Sales Strategy

Two handmade business owners crafting a marketing and sales strategy with marketing channels and sales tactics

Developing a comprehensive marketing and sales strategy is crucial for promoting your craft business and driving growth. Your strategy should not only focus on attracting new customers but also on retaining existing ones through exceptional customer service and targeted marketing efforts.

By including a well-thought-out marketing and sales strategy in your craft business plan, you can ensure your business stands out in a competitive marketplace.

Marketing Channels

Identify the most effective marketing channels for reaching your target audience, such as social media, craft shows, or online marketplaces. By leveraging these channels, you can maximize your visibility and reach potential customers who are most likely to be interested in your craft products or services.

Selecting the right marketing channels for your craft business is crucial for ensuring your marketing efforts are targeted and effective.

Want to learn how to write engaging posts for social media? Get started with our Social Content Playbook for Makers! Learn the different types of magnetic content you should be posting on social media (and your website) to start bringing in the sales!

Sales Tactics

Outline your sales approach, including pricing, promotions, and customer service strategies. By implementing effective sales tactics, you can encourage customers to choose your craft products or services over competitors and maximize your revenue.

Additionally, focusing on exceptional customer service can help you build lasting customer relationships, leading to repeat business and positive word of mouth.

Preparing Financial Projections

A financial projection with budgeting and financial planning

Accurate financial projections are essential for demonstrating the potential profitability and financial stability of your craft business. These projections help potential investors and lenders understand the financial health of your business and the likelihood of achieving your goals.

Showcasing your business’s potential and securing the required funding for growth is achievable through including well-researched financial projections in your craft business plan.

Budgeting and Financial Planning

Creating a detailed budget and financial plan is crucial for effectively managing your craft business’s finances. A comprehensive financial plan should include projected income, expenses, and cash flow, allowing you to make informed decisions and allocate resources efficiently.

Regular reviews and updates to your budget and financial plan help maintain your craft business’s financial stability and keep it on track to accomplish its goals.

Financial Statements

Support your financial projections with financial statements, such as balance sheets, income statements, and cash flow statements. These documents provide a clear and accurate picture of your craft business’s financial performance and position, helping potential investors and lenders assess your business’s financial health.

Including accurate and up-to-date financial statements in your craft business plan demonstrates your commitment to transparency and financial responsibility.

Organizing Your Management Team

A management team with expertise and qualifications

The management team is the backbone of any successful craft business. In your craft business plan, describe the expertise and qualifications of your management team, as well as the organizational structure of your business.

Highlighting your management team’s skills and experience showcases their capability to steer your craft business towards success. Note that if you are the sole business owner, your management team could be made up of you, a small business lawyer, a local CPA, and perhaps a mentor or coach.

Highlighting Expertise and Qualifications

Showcase the skills and experience of your management team, emphasizing their ability to lead your craft business to success. Include information about their relevant education, certifications, and professional accomplishments. This information can help potential investors and lenders gain confidence in your management team’s ability to execute your business plan and achieve your goals.

Organizational Chart and Roles

Provide an organizational chart outlining the roles and responsibilities of each team member, as well as the overall structure of your craft business. This chart can help potential investors and lenders understand the internal structure of your business and the relationships between team members.

A well-defined organizational chart and job roles can also facilitate communication, minimize confusion, and expedite workflow within your craft business.

Outlining Funding Requests

A craft business owner creating a funding request with best and worst-case scenarios

Clearly explain your funding needs and how the funds will be used to grow your craft business. Include projections for both optimistic and conservative scenarios to demonstrate your business’s potential and resilience.

Presenting your funding requests transparently and logically enhances your prospects of obtaining the financing needed to bolster your craft business’s growth. It will also be helpful if you end up applying to any grants in the future.

Best and Worst-Case Scenarios

Including best and worst-case scenarios in your funding request can provide potential investors and lenders with a more comprehensive understanding of your craft business’s potential and risks. By demonstrating your business’s ability to thrive in both favorable and challenging circumstances, you can reassure investors and lenders of your craft business’s resilience and adaptability.

Equity and Debt Financing Options

Discuss various financing options, such as equity investments or loans, to secure the necessary funding for your craft business. By exploring different financing options and their pros and cons, you can determine the best fit for your craft business and maximize your chances of securing the funds needed to support your growth and success.

Compiling Supporting Documents

A compilation of supporting documents with essential documents for a business plan

Including supporting documents, such as licenses, permits, and contracts, can strengthen your craft business plan and provide further information for potential investors and lenders. These documents help demonstrate your commitment to compliance and professionalism, increasing your credibility and the likelihood of securing funding.

Essential Documents

Attach important documents, such as licenses, permits, and contracts, to your business plan to support your financial projections and overall plan. These essential documents provide evidence of your craft business’s legality and professionalism, helping to reassure potential investors and lenders of your commitment to success.

Additional Resources

Supplementary resources, such as market research reports or industry analyses, can further strengthen your craft business plan and demonstrate your thorough understanding of the market. Providing additional resources proves to potential investors and lenders that you’ve conducted exhaustive research and are ready to implement your business plan and meet your objectives.


In conclusion, a well-crafted business plan is the foundation of a successful craft business. By following this step-by-step guide, you can create a comprehensive plan that sets your business up for success in 2023 and beyond. With a clear roadmap in place, you can make informed decisions, attract investors, and achieve your craft business goals. The future is in your hands – start crafting your success story today.

Frequently Asked Questions

What are the 10 steps to writing a business plan?

Writing a business plan involves following 10 steps: creating an executive summary, writing a company description, summarizing market research and potential, conducting competitive analysis, describing your product or services, developing a marketing and sales strategy, compiling your business financials, and describing your organization and management.

What are the key components of a craft business plan?

A craft business plan typically consists of an executive summary, mission statement, product/service description, marketing plan, and financial information.

How can I identify my target market for my craft business?

To identify your target market, outline the demographic characteristics and preferences of your ideal customer and tailor your product offerings and marketing efforts accordingly. A great starting point is our Brand Strategy Workbook for Makers, designed to help you determine your brand, target market, and brand values.

How can I create a financial plan for my craft business?

Creating a financial plan for your craft business is essential, and should include projected income statements, balance sheets, cash flow statements, and capital expenditure budgets. This will allow you to make informed decisions and allocate resources efficiently.

How can I secure funding for my craft business?

Explore equity investments and loans to finance your craft business, and present a well-structured plan. There are a few places to get funding for your craft business. These include organizations like Honeycomb Credit or Kiva. You can also apply for grants. Additionally, using a pre-order strategy when just starting out means sales will cover your initial expenses.