January 23, 2023

5 Ways to Market Your Handmade Business

Posted in: Handmade Business

So, you have a handmade business. You’ve put up your website, you have items in your Etsy shop, and you’ve make a few posts on Instagram every month. But here’s the thing…crickets. No one is buying! So what’s the next step? If you’re feeling stuck, this article is for you. Here are 5 ways to market your handmade business moving forward:

5 Ways to Market Your Handmade Business | Happening Hands

Social Media Marketing

It’s important to use platforms like Instagram, Facebook, and Pinterest to showcase products and connect with potential customers. On Instagram and Pinterest specifically, it’s ALL about the visual, but there are some big differences. For one, Instagram and Facebook are a primarily SOCIAL and entertainment spaces, and Pinterest works like a visual search engine.

One thing we always recommend is to make sure your brand owns real estate on all of the social platforms. Second, it’s important to come up with a plan for how you’re going to engage on each platform. If your goal is sales, and building loyal, repeat customers, then being consistent and using language and photography/videography that attracts your ideal customer is key.

Interested in learning more about what types of content you can post to make more sales? Join the Happening Hands membership for makers to access our Social Content Playbook for Makers!

5 Ways to Market Your Handmade Business | Happening Hands

Influencer Marketing

Influencer marketing can be an effective way for product based brands to reach their target audience and increase brand awareness and credibility. Influencers have built a loyal following of people who trust their opinions and recommendations, and by partnering with them, brands can tap into that trust and credibility to promote their products or services.

Additionally, influencer marketing can help brands to increase their reach and visibility on social media, which can lead to more website traffic and sales. Influencer marketing can also help brands to gain valuable insights about their target audience and improve their marketing strategies. Overall, influencer marketing can be a cost-effective way for brands to reach and engage with their target audience and drive sales.

5 Ways to Market Your Handmade Business | Happening Hands

Email Marketing

Email marketing is a helpful marketing tactic for product-based businesses. It can allow them to reach a large audience with targeted, personalized messages at a relatively low cost. Email campaigns can be used to promote new products, offer discounts and promotions, and provide useful information to customers such as product tutorials and reviews. It is also a great way to build relationships with your customers and build loyalty.

Additionally, email marketing allows businesses to track and analyze the success of their campaigns, making it easier to identify which strategies are most effective and adjust their approach accordingly. Overall, email marketing is an effective tool for building customer relationships, increasing brand awareness, and ultimately driving sales. According to Hubspot, email ROI is $36 to ever $1 spent, an astounding 3600% ROI, compared to social media coming in at a low 28% ROI.

Want to get your email marketing up and running? Join the Happening Hands membership for makers and take our DIY Email Marketing for Makers course!

Handmade Sales Accelerator for Makers & Artists | Happening Hands

Content Marketing

Content marketing is important for a product-based business because it can help to attract and engage potential customers. Beyond this it can help build brand awareness and credibility, and ultimately drive sales. By creating valuable and informative content, a business can educate and inform its target audience about its products and industry, positioning itself as a thought leader and trustworthy source of information.

If you’re not sure where to start with content marketing, ask yourself the following questions:

What lifestyle/s do your products lend themselves well to?

What frequently asked questions do you get about your products (or similar products)?

Do you have beautiful and branded photos of your products?

What are your top brand values?

What are people actively searching for in search engines?

How are the keywords in your niche ranking in search engines?

Do you understand how to SEO optimize content for your website?

Do you have case studies or reviews?

These questions should start to help you come up with content ideas that align with your ideal customer’s lifestyles, ideals, values, what they like, and what they are actually searching for online.

Content marketing can also help a business to improve its search engine rankings. This makes it easier for potential customers to find the business when searching for products or services related to the business. Ultimately, content marketing can help to establish a business as a reputable and authoritative source within its industry, which can help to drive sales and increase revenue.

Search Engine Optimization (SEO)

Optimizing your website and content to rank higher in search engine results, making it easier for potential customers to find your business. SEO is important for a product-based business because it helps to increase the visibility of the company’s website and products in search engine results pages (SERPs). This can lead to more traffic to the website, which can in turn lead to more sales and revenue for your business.

Additionally, SEO can help to establish the business as a reputable and trustworthy source for the products they sell. This can further increase sales and customer loyalty. Overall, SEO is an important aspect of digital marketing that can help a product-based business to reach and engage more customers, increase brand awareness, and drive sales growth.

Marketing Is Key to Growth & Success

Marketing is key to the growth and success of a business because it helps to generate awareness and interest in a company’s products or services. It ultimately leads to increased sales and revenue. Through various marketing strategies and tactics, businesses are able to reach a wider audience and create a positive image for their brand that taps into their ideal customers wants and desires. Additionally, marketing can also help to build customer loyalty and establish a competitive advantage above others in your niche.


5 Ways to Market Your Handmade Business | Happening Hands

Want to Learn How to Market Your Handmade Business?

The truth is there are so many types of marketing strategies out there. As a small handmade business, we know it can be difficult to determine where to start. It’s all about identifying where you are on the journey, and finding a community of support that contains the resources you need to get to the next level. That’s why Happening Hands is here. Our membership for makers contains everything above and more! You can click here to learn more about us and join our community.


Leave a Reply

Your email address will not be published. Required fields are marked *